Experiential Design Campaign
Mayan Spring is a print and digital media campaign used to increase social awareness of malnutrition in Guatemala, the land of eternal spring. The date December 21, 2012, was known by many as the apocalypse. Mayan Spring used this date to signal a call to action to help chronic child malnutrition in Guatemala. The work established relationships with local organizations in Lake Atitlán to bring together storytelling themes, textures woven in their clothing, photographs, and illustrations of the indigenous Mayans. The work was also used to celebrate their history and more importantly, their future... The Mayan Spring